Internet Society regional Chapter Leaders workshops bring together Chapter leaders to discuss chapter management related issues, share ideas, knowledge, content and experiences. 

The 2014 Middle East Regional Chapter workshop in Beirut, Lebanon on 23 & 24 November 2014 hosted an interactive and cherished discussion among a group of 23 Chapter leaders. Each participant brought up valuable experiences and contribution that was designed to be shared in a collaborative exchange format. 

We’ve bottled up the experiences in a series of video snippets which you can sample below in this blog post. On 23 November they started off with the Political Intelligence workshop presented by Dave Bancroft-Turner of the Academy for Political Intelligence. The participants assessed their Political Intelligence Profile and learned to positively influence the politics in their organisation. 

Subsequently they identified how to use this learning within their chapter work particularly to activate the multi stakeholder approach. 

The evening allowed for further conversation and socialising at the Bourj Al Hamam Restaurant, Mövenpick Hotel Beirut.

Bright and early on Sunday June 8th the Chapter Leaders reconvened. Workshop designer and Facilitator Ruud Janssen of TNOC | The New Objective Collective encouraged the Participants to look at multiple perspective of the experiences in their chapters. The sessions were designed to be participant centric and extract the core learnings from the experience and insights from the ISOC Chapter Leaders. 

To generate user generated content and celebrate the various perspective, a camera was passed around to take picture of the personal perspectives. 

To see the photos taken of the sessions whilst in progress see the photo album here: 

Every participant added their presence to the ISOC Chapter Workshop World Map (

) and out of the submitted topics, each participant voted on their personal top 4 topics to be discussed. 

After the break the room was transformed into a fishbowl setup where in one hour time slots the top 4 topics were discussed. 

Below a recap of the 4 topics and the core outcomes

Fishbowl Topic # 1 = Fishbowl round 1 : Promote Human Rights and Access to Information – what about cyber censorship?

Main outcomes: 
– We have to be aware that our technical expertise has an impact on other issues (values, perceptions, etc.)
– Education is key: provide education based on objective information, esp. to young people to ensure a better understanding in this field
– Instead of focusing on human rights (which other organisations do): have access to the Internet. Don’t talk about it, just do it!
– Become pro-actively involved in discussions with governments and stakeholders on their concerns 


Fishbowl Topic # 2 –

 Streamlining business within Chapters 
Main outcomes: 
– It is important to clearly define roles within the Chapter: e.g. board members vs. working group members, voting members, etc.
– Suggestions for recruiting new volunteers/members: through IEEE model, TEDx model, ISOC clubs in universities, online sessions /webinars, open meetings
– Think about the added value that potential volunteers/members might be looking for, e.g. certification of participation
– Make sure success stories are well documented to be able to build on them


Fishbowl Topic # 3 – Multi-Stakeholderism in Internet Governance: pros and cons, role of the government and the civil society

Main outcomes: 
– Collaborative attitude / behaviour is key: show importance of multi-stakeholderism by living it
– ISOC local Chapters are “living examples” of multi-stakeholder groups – importance of sharing this experience
– The complex issues involved in Internet Governance call for many partners to be involved
– Example of a multi-stakeholder initiative: Lebanese Internet Center (LINC)


Fishbowl Topic # 4 –  Ideas and mechanisms to recruit new Chapter volunteers

Main outcomes: 
– WIIFM: What is in it for me? – always keep that question in mind when reaching out to potential volunteers
– work on specific objectives, projects, challenges (identify what our “customers’ challenges are & address them) to attract volunteers. 
– Suggestion as an incentive to join: have members pay low subscription fee to get a benefit, e.g. ISP subscription or get companies to sponsor events
– share & build on success stories from other Chapters


After the 4 Fishbowls, every participant identified 1 specific personal action on which they gave up for adoption to their neighbour and got peer consultation on how to move forward with this action in a 90 minute interactive format called “The Solution Room”

Human Spectographs were made to illustrate the consulting power in the room (>140 years in total of Internet experience in the room!).

The Solution Room allowed participants to consult their peers and be consulted by their peers in 7 minute rounds and the key takeaways and actions were noted down on the table in hand drawn pictograms and action points in the form of mind maps. 


The level of interaction and energy in room came to a maximum at this stage where the readiness to action the learning was second to none… 

See some of the testimonials of the experience in a selection of videos below. 
See the link here for all the videos in the Internet Society Chapter Workshop Channel online: 

#myISOCstory by Walid Karam Internet Society Lebanon Chapter from Ruud Janssen on Vimeo.

#myISOCstory Salam Yamout Internet Society Lebanon Chapter from Ruud Janssen on Vimeo.

#myISOCstory Fahmi Qasem Internet Society Yemen Chapter from Ruud Janssen on Vimeo.

#myISOCstory Nadira Alaraj Internet Society Palestine Chapter from Ruud Janssen on Vimeo.

#myISOCstory Stephane Bazan Internet Society Lebanon Chapter from Ruud Janssen on Vimeo.

#myISOCstory Inam Ali Internet Society Jordan Chapter from Ruud Janssen on Vimeo.

#ISOCME14 Nabil Bukhalid testimonial ISOC Lebanon Chapter from Ruud Janssen on Vimeo.

#myISOCstory Zakaria Alkainai Internet Society Yemen Chapter from Ruud Janssen on Vimeo.

#myISOCstory EBRAHIM MOHSEN MOHAMMED AL-AHDAL Internet Society Yemen Chapter (in Arabic) from Ruud Janssen on Vimeo.

#isocme14 Salam Yamout testimonial from Ruud Janssen on Vimeo.

#isocme14 HISHAM ABOULYAZED testimonial from Ruud Janssen on Vimeo.

#myISOCstory Hisham Aboulyazed internet Society Egypt Chapter from Ruud Janssen on Vimeo.

#ISOCME14 RAÚL ECHEBERRÍA testimonial from Ruud Janssen on Vimeo.

Last but not least, probably the most important nectar from the workshop is what the participants shared and think of their experience. Below you will find the User Generated Content from hashtag #ISOCME14 in a storify. 

6th Association CEO summit #ACIE14 – 26 CEO’s Design, Iterate + Prototype Association Business Models 

6th Association CEO Summit

A session at International and European Associations Congress 2014

 Ruud Janssen, CMM, DES

Roel Frissen, CMM

Monday 28th April, 2014 – 11:00am to 6:30pm (PMT)

Association Innovation: Examining, Innovating and Articulating your Association’s Value Proposition and Offerings

This 6th Association CEO Summit will address the challenges facing associations by disruptive new business models and changes in market situations. Attended each year by a select group of 20 association executive heads, this is a high-value educational, exchange and visionary event.

About the challenges facing Association CEOs 
Disruptive new business models and market situations are increasingly challenging associations with traditional approaches, undermining their financial security and their leading position in their sector. Yet these new models and the process of developing and changing an association’s own business model and that of its products/services, is poorly understood. This vital knowledge and the facility to communicate the strategy and value for stake-holders is critical in order to survive and thrive.

Examples of disruptions that require a re-look at business models:

  • An internet community is developed by a third-party which cuts off new recruits and damages retention.
  • A hostile or friendly spin-off creates a competitive association.
  • Market space opportunity identified and a commercial party starts a community/association.
  • Raison d’être of an association changes drastically due to shift in Political, Environmental, Social or Technological environment, and there is a new mission.
  • A commercial conference organiser encroaches on your main ‘revenue source’ annual congress, and you struggle to compete

About the Summit:
In a highly interactive gathering, you will learn how to create a new value proposition, and how to improve your current one by dissecting it using the ‘Business Model Canvas’. Practitioners will equip you with practical and visual tools to articulate the way your organisation creates value for your members. The event will enable you to develop and manage your association in a landscape of ever-changing and highly-demanding stakeholders (the board, volunteers, employees and members), with a clarity of language and a clear way to communicate strategy using a visual approach that is easy to understand and to bring into practice yourself.

What the day will address:
– Gain insight into analysis of, designing, reworking, and implementing association business models.
-Examine how your value propositions are delivered to your stakeholders and how the relationships impact your revenues.
– Learn what innovation looks like and focus your association’s direction
– Prototype new business models and map the required resources, activities, partnerships and the costs involved.
– Learn how to quickly articulate the impact of strategic options, model the consequences of future decisions and how to translate them into action

How this approach has already been successful for associations

Roel Frissen and Ruud Janssen, the Summit Leaders (profiles provided below), have supported associations using the ‘Business Model Canvas’ approach, with the following cases:

-Increased cost of sales of advertising and reduced print advertising led an association to completely overhaul its business model – both on the global membership level as well as on the chapter model –

-Geographic expansion is stagnant where others are successfully expanding: By reconsidering and redesigning the local chapter funding model the international expansion was re-invigorated

– A federation with a successful bi-yearly conference had a lack of significant secondary income streams and used the canvas to prototype future income and investment scenarios

– An analysis of historic business models showed the weaknesses and threats and was used to identify the gaps to extrapolate future product/service business model opportunities

– When considering a long term educational and certification programme, a professional association used the feasibility study and the business model canvas in tandem to prototype the impact on the future of the association

– By offering ‘captured content’ from conferences in an online educational system as a CPE credit to existing members, a value proposition of the conferences was identified as a new channel of distribution throughout the year to acquire new members and offering year-round learning for existing members as well as new sponsorship opportunities which was articulated to potential sponsors using the business model canvas.

About TNOC & The Centre for Business Model Innovation

This summit is designed and led by Roel Frissen of the Centre for Business Model Innovation and Ruud Janssen of TNOC | The New Objective Collective

Who may attend from membership organisations?
– Executive Directors
– Secretaries General
– Managing Directors
– Chief Executives
– CEOs

Full photo set available at 

#MeetDenmark Social Media Workshop 14 + 15 December, Vejle, Denmark – Curious to see how storify can help you tell the story of what participants experience while in your destination?

See an example of how 20 participants engaged in a 36 hour workshop and activate their team spirit to enable digital footprints for Denmark across multiple new channels online using social media. I’m certain this will lead to many upcoming Mindblowing Meetings

Thank you to all the participants for your inspiration, perspiration and energy. Carry on in our private collaboration space online and share your progress. Also welcome your comments on this post on your experience during this workshop. What were your key takeaways, what did you learn, what behaviour will you change as a result of having attended this workshop? 

Looking forward to hearing back from you. 

Best regards, 

Ruud Janssen, CMM 

View the story “#MeetDenmark Social Media Workshop” on Storify]