Social Media for Events -Case Study Internet Society by TNOC

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Internet Society regional Chapter Leaders workshops bring together Chapter leaders to discuss chapter management related issues, share ideas, knowledge, content and experiences.

The 2014 Asia-Pacific Regional Chapter workshop in Kuala Lumpur 7 & 8 June 2014 hosted an interactive and cherished discussion among a group of 16 Chapter leaders. Each participant brought up valuable experiences and contribution that was designed to be shared in a collaborative exchange format.

We’ve bottled up the experiences in a series of video snippets which you can sample below in this blog post. On June 7th they started off with the Political Intelligence workshop presented by Dave Bancroft-Turner of the Academy for Political Intelligence. The participants assessed their Political Intelligence Profile and learned to positively influence the politics in their organisation.

Subsequently they identified how to use this learning within their chapter work particularly to activate the multi stakeholder approach.

The recap of that session can be found in the video trailer below.

The evening allowed for further conversation and socialising at Saloma Bistro & Theatre Restaurant at the foot of the Petronas Twin Towers.

Bright and early on Sunday June 8th the Chapter Leaders reconvened. Workshop designer and Facilitator Ruud Janssen of TNOC | The New Objective Collective encouraged the Participants to look at multiple perspective of the experiences in their chapters. The sessions were designed to be participant centric and extract the core learnings from the experience and insights from the ISOC Chapter Leaders. 

To generate user generated content and celebrate the various perspective, a camera was passed around to take picture of the personal perspectives.

To view the photos taken by the participants see the link here:

To see the photos taken of the sessions whilst in progress see the photo album here:

Every participant added their presence to the ISOC Chapter Workshop World Map (soon to be available online) and out of the submitted topics, each participant voted on their personal top 4 topics to be discussed.

After the break the room was transformed into a fishbowl setup where in one hour time slots the top 4 topics were discussed.

To get a taster of the second day of the workshop see the video compilation:

Below a recap of the 4 topics and the core outcomes.

Fishbowl Topic # 1 = How can a chapter improve it’s reputation to become a trusted voice for the community & government ?

Key Ideas / Points

A) Involving government officials as chapter member. Performing Internet research work with government. Inviting them in chapter events / conferences.

B)Reputation through your work. Partner work with similar community organizations (computer societies). Introduce working groups in chapter on such partnerships.

C) Running education programs for government and community; programs over radio channels ?

To view the video outcomes of the fishbowl sessions please type in the password: Malaysia


Fishbowl Topic # 2 – How can we strengthen a chapter organisationally & financially so it can carry out strong programs & make its influence nationally ?

Key Ideas / Points

A) Developing relationship with local organisations to attract sponsorship.

B) Annual budget planning. Does membership fee helps ? Hiring a support staff ?

C) Support from ISOC to mediate with regional organisations for financial support. Can domain registries (ccTLD) offer such support ?

D) Targeting international grant programs. Increase in activities is directly proportional to increase in attention by potential sponsors.

To view the video outcomes of the fishbowl sessions please type in the password: Malaysia    


Fishbowl Topic # 3 – How can we recruit, engage & motivate volunteer in order to get most out of it ?

Key Ideas / Points

A) Students can be a key target community but not limited to technical students only.

B) Introducing recognition programs for ‘active’ members, bringing exclusive value propositions to attract new volunteers (fellowships, competitions)

C) A membership engagement strategy document encompassing identifying, recruiting and retaining members’ policies. Planning membership campaigns. Embracing motivational factor of becoming a volunteer.

To view the video outcomes of the fishbowl sessions please type in the password: Malaysia


Fishbowl Topic # 4 – How do ISOC chapters better collaborate among each other to learn from each other ?
Key Ideas / Points

A) Organizing parallel events together; a joint panel discussion over video conferencing.

B) Introducing an inter-chapter liaison position / role to be responsible for collaborating with other chapters.

C) Preparing regional chapter case studies / success stories for reference. A calendar of chapter events / activities.

D) Using CONNECT to connect !

To view the video outcomes of the fishbowl sessions please type in the password: Malaysia


After the 4 Fishbowls, every participant identified 1 specific personal action on which they gave up for adoption to their neighbour and got peer consultation on how to move forward with this action in a 90 minute interactive format called “The Solution Room”.

Human Spectographs were made to illustrate the consulting power in the room (>320 years in total of Internet experience in the room!).

The Solution Room allowed participants to consult their peers and be consulted by their peers in 7 minute rounds and the key takeaways and actions were noted down on the table in hand drawn pictograms and action points in the form of mind maps.

Then these actiowere transferred onto (self addressed) postcards which every participant will receive within 2 months after the workshop towards the second week of August 2014.

The level of interaction and energy in room came to a maximum at this stage where the readiness to action the learning was second to none…

See some of the testimonials of the experience in a selection of videos below:

 Patrick Queet, Internet Society Pacific Chapter

 George Fong, Internet Society Australia Chapter


 Ken Lam, Internet Society Hong Kong Chapter


 Sohaib Saleem, Internet Society Pakistan, Islamabad Chapter

See the link here for all the videos in the Internet Society Chapter Workshop Channel online:

Last but not least, probably the most important nectar from the workshop is what the participants shared and think of their experience. Below you will find the User Generated Content from hashtag #ISOCKL14 in a storify. ( )

Let us know about your thoughts after reading and seeing this blog post by leaving your comments or feedback below.

Thank you for all the participants for your energetic contributions, on behalf of the team ISOC Asia Pacific Workshop Kuala Lumpur 7&8 June 2014,

Joyce Dogniez, Naveed Haq, Rajnesh Singh, Dave Bancroft-Turner & Ruud Janssen


THE MEETINGS planning departments at universities have a constant flow of meetings and events on their agendas. Among other things, graduation ceremonies, open days for new students, alumni events, staff meetings and academic congresses. Anna Johansson, head of meetings and events at the Royal Institute of Technology (KTH) in Stockholm, decided to do something to make the purpose, quality and measuring of meetings at her institution more transparent. In 2011 she began training her work colleagues using the ROI Institute’s ROI Method.

“It was a new approach, but just as much a practical method. It felt like the curtains opened right in front of my eyes, and then there was no return.”

She explains that the ROI Method only takes up the confirmation of relevant and measurable goals, and the measurement of results. But transforming goals to good results by designing the experience of a meeting was a real challenge, but a challenge that has provided KTH with instruments that, as of yet, no other university in the world has.

To Anna Johansson’s great surprise she could not find a course in meeting design anywhere. So she designed one herself together with three people from the international meetings industry: Eric de Groot, co-author of the recently published and acclaimed book Into the Heart of Meetings, Event Design Consultant Ruud Janssen, and Doctor Elling Hamso from Event ROI Institute. The programme began with a three-day course, which leads to three months individual coaching of all the participants. On top of this they get a special masterclass course, the aim of which is to put them on a continuous learning curve. Three other universities were also invited to participate: The universities of Uppsala and Lund in Sweden, and the University of Aalto in Helsinki.

Tia Ericsson, conference director at Conference Uppsala, and Chair of Mötesakademin (Meetings Academy), an alliance of meetings managers or meetings planners at Swedish universities and colleges, comments on the first three-day course:

“It’s a basic introduction to becoming a meeting designer, not a toolbox full of types of meetings, techniques and the like. In actual fact, the course contains nothing more than what our lecturers contribute with. I have learnt to appreciate meeting design rather as an art form; fetching knowledge and mental notes from sources within myself. Therein existed innovative solutions that were required to achieve the specific goals of each individual meeting. I found the toolbox inside myself.”

Tia Ericsson says that no matter how good a toolbox is, it does not automatically make you a master builder. You have to learn the craft before you know how to use the tools you have received.

“Now that I’ve begun learning the craft of meeting design, I can search for tools to inspire me, and they’re not so difficult to find.”

The course programme practices what it preaches and is planned entirely using the ROI Method. First it analyses the demands and expectations of the participants, then it identifies over forty specific learning goals. The fulfilment of each of the goals forms thereafter the basis of the learning experiences that are part of the three-day course, the continued coaching period, and the concluding masterclass.

“It made me realise that the ROI Method and meeting design is an integrated collection of skills,” says Eric de Groot. “The ROI Method establishes goals and calculates results, but does not automatically make the meeting an effective learning experience. Likewise, meeting design becomes a strict collection of measurable goals with the result-measuring phase becoming an exercise without goals.”

In the ongoing coaching process, the Murally tool is used ( to make it easier to collaborate online. The software is still in its beta version, but already works without any major bugs. Event Designer Ruud Janssen calls Murally a tool for visual people. Using it is like entering a room with whiteboards on all the walls. Each page is like a mural.

“For people who are used to using conventional online collaboration tools with document lists and discussion forums, working with graphics seamlessly linked to documents, videos, discussions and other resources is a new and refreshing experience,” he says.

Thus far, teachers and course participants are satisfied with the first prototype of the course programme. In order to measure the success of the course, participants have to agree or disagree with four statements. A scale of five indicates the knowledge level attained by each participant. At the start the average grade was 3.3 with 3.7 being achieved in the introductory course. The aim is now 4.0 after the coaching and masterclass period in December.

Source = Meetings International October 2013 – Radar see for the original article



click on the link for the full set of photos and videos of the pre #IGF2013 Collaborative Leadership Exchange Capacity Building Monday 21 October

A photo and video rendition of the pre- Internet Governance Forum Collaborative Leadership Exchange focused on Capacity Building held on 21 October 2013 in Bali, Indonesia.

For more coverage please see the link below:

Session design & moderation by
TNOC | Ruud Janssen

Exciting new collaboration project in the making with Event ROI Institute, MindMeeting & TNOC. Looking forward to work on a bespoke course for Stakeholder Management + learning experience design.

Meeting Design by Ruud Janssen

Meeting Design THE POWER OF THE CROWD How do you use the wisdom of the crowds? Participants attend conferences to gain more knowledge, but as a group they also bring with them a wealth of experience and brainpower. Those who exploit the full potential of the interaction contribute immense added value to their conference. The time is ripe for this, argue four specialists in the field of conferences and crowdsourcing. Contributions by Eric De Groot, Mike van der Vijver, Erik Peekel and Ruud Janssen – Article by Allard Frederiks – contributing Editor Article extracted from Conference Holland – A publication by QM – Het Portaal Uitgevers 2013

In an article in June 2013 Association Meetings International ( entitled “Blue Sky Thinking” James Lancaster reviewed the Association Congress in Estoril.

It was good to read how he described our “Live Autopsy Session” designed to dissect User Generated Content for the European Congress fo Radiology as in the text in the photos….. Flattered and thank you James Lancaster, Damian Hutt, Anca and Hema for giving Andreas Diesenreiter and myself the opportunity to share our findings and innovate whilst dissecting a common issue in this exciting format.

You can see the recording of the session here: 

Elling Hamso interviews Ben Hainsworth, Ruud Janssen & Hema Chowdurry

Meeting formats are changing; needs of conference participants are changing. How are Associations and membership based organisations considering these changes and applying new options? Elling Hamso interviews Ben Hainsworth, European Society for Cardiology Congress Director, Ruud Janssen, Managing Director TNOC and Hema Chowdhury, Congress Producer for Association Congress on their innovative views and opinions on the matter at the European and International Association Congress in Estoril, Portugal April 2013. 

Live Autopsy: Dissecting user generated content at association conferences 

a unique timeline review by Andreas Diesenreiter (ESR Creative Director) and Ruud Janssen (TNOC Managing Director) of the User Generated Content of the European Society of Radiology Congress in Vienna (March 2013) at the Association Congress held in Estoril, Portugal