How -a 1 week internet free holiday with 10 facebook friends- got #MySwitzerland campaign to be banned from #Facebook?

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The Offer:
Up for grabs: a week’s holiday in a remote mountain cabin. There will be no internet or mobile reception, but you can take 10 Facebook friends with you.
1st prize
A week’s full board (excluding drinks) in a Swiss mountain cabin for the lucky winner and 10 of their Facebook friends, plus travel expenses for the group to a total of CHF 3,000.–. The winner will also be kitted out with a jacket, trousers and rucksack from outdoor clothing specialist Mammut.
2nd–7th prize
A week’s full board (excluding drinks) in a Swiss mountain cabin for the lucky winner and 10 of their Facebook friends, plus travel expenses for the group to a total of CHF 1,500.–.
8th–100th prize
A mountain survival kit with a pair of Rohner hiking socks and a Victorinox Swiss army knife.

The Reflection:
Spend a week with 10 of your facebook fiends on in a mountain side chalet in Switzerland? What a terrific idea! 

In this overly connected world how much time do you really spend with friends without being online? 
How did the most neutral country on earth manage to get Facebook to disconnect their campaign? 

Following the successful clip where 2 Swiss all stars  Sebi & Paul hit the big town, the clip has been launched in sequal to illustrate how the use of social media really get’s in the way of people having conversation when face to face. 
The sequal is a campaign to select 10 of your best friends and invite them to a week long retreat in a remote mountainside challet in Switzerland to have some quality time without internet (and thus facebook). 

Why it matters:
It is exactly this that got Switzerland Tourism banned from Facebook just 3 days after the campaign as launched on May 16th. 

The hilarious tongue in cheek movie clip (= a must see) is still available on the microsite but when the call to action to “CONNECT” on facebook is clicked an error screen comes up as Facebook (must have) disabled the permission to connect. 
It’s ironic to see and if you ask me one of the best things that could happen to this promotion. The banning shows me how online and offline have culture that collide from time to time and congratulate the team at MySwitzerland for possibly one of the best things that could happen to this campaign to go viral. 

In support of this feat, I’ve initiated a campaign (unrelated to My Switzerland) to bring this matter to your attention and unban this promotion. Will you support it? 

Video-break

Now I would say that is oil on the fire to stimulate a discussion around what type of censoring happens on Facebook and why.  Wouldn’t you? 

Disclosure:
TNOC is a Basel, Switzerland based consulting partner and social media service provider for Switzerland Convention & Incentive Bureau. 
Thank you @sufranke for the inspirational thoughts on your blogpost (in German here: http://corporate-dialog.ch/2011/05/17/was-wurde-ich-als-schweiztourismus-tun/)
The full promotion and its disclosures:

TC_en.pdf Download this file

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