Twitter Events the Next Big Twitter Feature?
Twitter is aiming big at a billion users and events will be the way to get there from its current 145 Million members.
“"Twitter will get to a billion members,” Twitter co-founder and recently displaced CEO Evan Williams told the crowd at a San FranciscoINFORUM event yesterday. With only 145 million-plus users at present, reaching that lofty goal is still a long ways off for the 4-year old company.
To get there – or at least to aid in getting there – Twitter is planning a new feature called “Events.” Unlike Trends – which track currently popular words, phrases or hashtags (a keyword preceded by the pound sign) – events would track a number of keywords that auto-associate themselves with the event….
….The big reveal, mentioned casually in a brief interview with PC Magazine, is news of a brand new Twitter feature: Events.
With Evan Williams, former chief exec, having just returned to product strategy, Twitter can finally get to work on the feature it has, internally, “been talking about forever,” said Stone. And its launch may be just around the corner: “I think that’s something that’s going to be coming up soon.”
“Twitter electrifies events,” Stone explained, describing the need for the feature. “You’re connected to it, in this matrix. You want to be connected to it, if you’re there.”
He also talked about the flip side of events on Twitter – the negatives of people tweeting from an event and how that impacts other users of the service. “If you’re not there, you don’t want to hear about it,” he said.
If your Twitter stream has all of a sudden been bombarded with tweets from an event, then you know the frustration of dealing with live tweeting. If the event doesn’t interest you, the tweets are just noise. The ability to quickly filter out those tweets from your stream would be a feature many Twitter users would rejoice over.
With these ideas in mind – that events are both incredibly popular for those attending and annoyance for those who aren’t there (or aren’t interested) – Twitter is beginning work on the new Events feature.
There’s no word yet regarding details or an ETA just yet. We’ve reached out to Twitter to see if it would like to share more details, and will update if we hear back.“
I like the idea but am troubled by the thought that events are so anoying for those following tweets and not at the event. Message amplification in near realtime is a key feature brought by Twitter to live events and allowing hybrid audience members to reflect, react and interact during events. Let the message created at the event be heard and create dialogue outside the room. For those who couldn’t be there, twitter is an ideal way of catching snippets of information.